Goals, objectives, criteria for success
The overall objective of the project is to examine technical questions and
business paradigms that surface from replication of an existing German
cooperative CRM service for SMEs at European level. The project will deploy,
based on an already existing service a Trans-European service platform that will
act as an integration environment to interface and interconnect technology
provider, service suppliers and end-users.
The scope of the present “phase” in the overall project is to:
- Adapt the current service currently available in German to the target
countries taking into account factors such as 1) the differences in regulatory,
administrative and cultural environments and language (localisation); 2)
back-office functions and the organisation and processes underlying services;
and 3) resource and experience sharing.
- Consider, prepare and test deployment scenarios by finalising the
trans-European “collaborative CRM service” layer and all back-office functions
and processes.
- Demonstrate regional service operation and assess user acceptance involving
a significant number of system integrators and end-users in real life conditions.
- Measure the economic feasibility of the service and develop a Sustainable
Deployment Plan for reaching full trans-European service deployment, taking into
account collaboration issues between providers.
- Organise peer review of the service and user feedback, including
dissemination activities. Peer reviews will be arranged in the form of a series
of workshops and discussion groups.
- Prepare a training model and training programme that will ensure a smooth
and durable deployment of the VILLAGE service beyond eTEN projects’ end.
4 providers from all around Europe will support the initial deployment of the
VILLAGE service by demonstrating it with their own end-users. The overall
initial deployment will take place with the participation of approx. 50 SME
end-users in at least four different countries. Those SMEs may me members of a
network offering the VILLAGE offer, or direct VILLAGE customers.
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