Co-operative Marketing
Our offer will help SME to personalise and advertise intelligently their
offer. They will use
their membership into an SME network to know better their target market and
their
competition, to improve the quality, efficiency and effectiveness of their
marketing
campaigns and to decrease costs (telemarketing, mass mailing). Like for
cooperative sales, the
level of cooperation and outsourcing with the central organisation depends on
the case and on
the specific network rules. The central organisation could also manage
outsourcing to
specialised organisations (call centres, advertising agencies etc) and therefore
reach critical
mass through overall network representation (negotiations of prices, delay
etc.). Following is an overview of the possible features provided by our
service for co-operative marketing.
- Improve marketing strategies
- Manage significant marketing campaigns
- Market analysis
- Manage the product strategy
- Telemarketing
- Public relations - an integrant part of your CRM strategy
- Create a valuable product library
|
