Initial Deployment Project Village
Pan-European Service Initial Deployment for Cooperative Organisation of
SME in Customer Relationship Management
VILLAGE will support the pan-European initial deployment of a co-operative
Customer Relationship Management (CRM) service for SME. In the first pilot
stage VILLAGE will address co-operative SME environments, like SME associations,
incubators or franchise networks.
The CRM service will allow for access to and share of customer’s data and
marketing, sales and customer support processes within the SME networks. VILLAGE
will act as an integration environment to interface and interconnect technology
provider, service suppliers and end-users what helps strengthening the
participation of SMEs communities as a whole in the global e-Business economy.
VILLAGE will support the interaction of the participating SMEs with their
working environment (e.g. employees, customers, network management, etc.) by
providing them with an adapted access to a CRM service and promoting new methods
of works (in particular co-operative work). VILLAGE involves eight partners from
five member states (Germany, France, Romania, Hungary and Czech Republic), thus
supporting the initial deployment of the VILLAGE service in four European
regions.
Activities
VILLAGE
has commenced on 1st of September 2007. The project will
last for 30 months. Foreseen activities include:
- Adapt the current service currently available in
Germany to the target countries taking into account
factors such as 1) the differences in regulatory,
administrative and cultural environments and
language (localisation); 2) back-office functions
and the organisation and processes underlying
services; and 3) resource and experience sharing.
- Consider, prepare and test deployment scenarios
by finalising the trans-European “collaborative CRM
service” layer and all back-office functions and
processes.
- Demonstrate regional service operation and
assess user acceptance involving a significant
number of system integrators and end-users in real
life conditions.
- Measure the economic feasibility of the service
and develop a Sustainable Deployment Plan for
reaching full trans-European service deployment,
taking into account collaboration issues between
providers.
- Organise peer review of the service and user
feedback, including dissemination activities. Peer
reviews will be arranged in the form of a series of
workshops and discussion groups.
End-users of the service will be European SMEs. SME
networks like incubators, industrial associations and
franchise networks, will act as catalysts for addressing
SMEs in any kind of sector. The project will result in
full deployment plans for each targeted country. |
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Project Impact
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SMEs already have the
ability to exchange information and share IT resources
with others as if they were in the same village-the
“global SME village”. This makes it possible to realize
cooperation between economic actors for common
undertakings and leads among other things to common
projects and sell jointly products. The market
penetration of CRM at large SMEs is quickly growing but
national markets are limited and networks crossing
borders. In order to tackle this problem, these type of
information systems require a European sized market for
continual growth. Through providing new
business and market opportunities to the SMEs and
reducing overheads VILLAGE stimulates the
competitiveness and employment capability, focusing on
core competencies and innovation potential. These
benefits improve the general employment prospects all
over Europe. Concerning the traditional strength of
Europe, the high number of specialized SMEs can
cooperate on an international level. Hosted services
make it possible for companies with know-how in
niche-markets and regions to adapt a performing CRM
service and offer value added services regardless of the
location.
Apart of this, the collected experiences will support
the establishment of a "glocalisation" (a mixture of
globalisation and localisation) strategy for the service.
This strategy refers to the creation of products or
services intended for the global market, but customized
to suit the local culture. |
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News
 18th and 19th of May 2009, in
Prague, Czech Republic, at hotel Jalta in the
middle of the beautiful old city of Prague, International partner from all
over the Europe have meet together at International CAS Conference.
Next to a lot of interesting topics discussed during the 2 days event, CAS
PIA and the Open platform next to Village strategy approach for
internationalization of the CAS PIA SaaS CRM,were the highlite. The complete
audience, from 7 countries, recognized immediately the benefits and chance
that Village project bring in the area of CAS PIA deployment strategy and
efforts.
News
In
January, KOMIX s.r.o. and Sistec-SBsol, both members in Village project
consortium, simultaneously launched the new Village offer- SaaS Cooperative
CRM- CAS PIA in the Czech
and Romanian markets. The business potential for CRM in Central Europe is
high and interest in hosted solutions is growing quickly, particularly for
Small and Medium Enterprises. Targeting European leadership in CRM for SME,
CAS is developing with CAS PIA a comprehensive internationalization strategy
in the SaaS market based on innovative cooperative implementation scenarios.
Today, you can find information about CAS PIA in
German,
Czech and
Romanian. This
internationalization process is supported by the European Commission in the
scope of the VILLAGE
project.
3rd to 8 th of March 2009 Hanover Germany
This year's CeBIT trade show promised to be different from previous years.
Our area was very well received by partners and visitors alike. With its
open, airy design and vibrant, industry-specific images, together with space dedicated
exclusively to Village and new Coopearative SaaS CRM solutions for SMEs, our
booth attracted numerous visitors. And all our effort paid off, but more on
that later ...
>>pictures
9th and 10th of October 2008, in
Vienna - Austria,
The special Village SIG meeting
took place. We were very pleased to welcome 15 companies from all over the
world, and here is a brief summary of the event
Andreas Zipser provided the latest CRM market news and outlined the new
CRM strategy trends.
CRM as a Service – CAS PIA:
Ludwig Neer (Management Board) demonstrated the new SaaS solution from CAS
Software AG, which is based on a new technology and developed special for
SMEs.
From the Village consortium, we were very pleased to have Miroslav Zebrák
from Komix s.r.o. and Nicoleta Iuhas from Sistec, presenting their market
success aproach.
Village consortium Meeting
4-5 June 2008
Prague - Czech Republic
For 2 days in Prague at KOMIX headquarter, the Village
consortium represented by all the partners, was having the review concerning
the deliverables and status of the activities.
Imprint
© CAS Software AG
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